A Prime Destination for Hotel & Hospitality Growth.

As the gateway to London, Heathrow, and the Royal Borough of Windsor, Slough is rapidly emerging as a hotspot for hotel and hospitality investment. With robust infrastructure, strategic connectivity, and a thriving business ecosystem, Slough presents a unique and compelling opportunity for investors looking to capitalise on the growing demand for accommodation and leisure services in the South East.

The Heart of Connectivity

Slough’s location is one of its greatest assets. Just 15 minutes from Heathrow Airport, 20 minutes from Central London via the Elizabeth Line, and a stone’s throw from world-famous Windsor Castle, Slough offers unparalleled access to international and domestic markets. This proximity makes it an ideal base for business travellers, tourists, and long-stay guests alike.

Business, Tourism, and Beyond

Slough is home to the UK headquarters of numerous multinational corporations, including major brands such as Mars, Ferrari and DHL, making it a magnet for business travellers. As the town continues to attract high-value industries in tech, logistics, and professional services, demand for quality accommodation continues to rise.

Simultaneously, tourism in the wider region is thriving. Windsor’s royal heritage, Legoland Windsor Resort, and easy access to London’s cultural attractions bring millions of visitors annually, many of whom are seeking convenient, comfortable places to stay outside the capital’s congestion.

A New Era of Accommodation Needs

Today's travellers expect more than just a comfortable room, they seek experiences that cater to both work and relaxation. Slough is looking to attract hospitality providers able to integrate leisure and business facilities such as:

• State-of-the-art gyms and wellness spas to support health-conscious guests.

• Diverse dining experiences, from international cuisine to contemporary cafés.

• Co-working spaces that cater to remote workers, freelancers, and business professionals needing a productive environment outside traditional office settings.

Regeneration Slough

Slough’s regeneration plans, including new residential and commercial developments, support this shift and offer fertile ground for new hospitality projects. There is also significant potential to repurpose existing buildings for boutique hotels or branded serviced apartments, especially near the train station and key business parks.

Pat Hayes, Executive Director of Housing, Property, and Regeneration at Slough Borough Council, says: “Slough is undergoing an exciting transformation, and the hospitality sector is a key part of that journey. With major regeneration projects underway and increasing demand from both business and leisure travelers, now is the perfect time for investors to seize the opportunity. Our strategic location, world-class connectivity, and commitment to growth make Slough a prime destination for hotel and hospitality development.”

Slough Leads the Way in Modern Hospitality

Slough is redefining the hotel experience by catering to the evolving needs of modern travellers, offering a seamless blend of convenience, style, and flexibility. The opening of the UK’s first dual-branded Marriott hotel, featuring Moxy Slough and Residence Inn by Marriott Slough, marks a significant step in hospitality innovation.

Designed for both short-term and extended stays, these two hotels share facilities while providing distinct experiences. Moxy Slough brings an energetic, design-led approach with 152 stylish rooms, 24/7 food and drinks, and a vibrant lounge inspired by the town’s Thunderbirds heritage. Meanwhile, Residence Inn offers 92 suites with fully equipped kitchens, catering to long-stay guests seeking a home-away-from-home experience.

This forward-thinking approach ensures that both business and leisure travellers can find an option that suits their needs, whether it’s a quick overnight stop, a week-long work trip, or a weekend getaway. Guests benefit from shared amenities, including state-of-the-art meeting spaces, a fitness studio, and a rooftop terrace with views of the London skyline.

By offering flexible, well-designed spaces that enhance the guest experience, Slough is proving that modern hospitality is about more than just a place to stay, it’s about creating a stay that fits the way people travel today.