Revitalising Town Centres: Slough’s Reimagining of Council-Owned Assets into Mixed-Use Hubs Unlocks Its Urban Core.
- Slough Is Now

- Dec 11, 2024
- 4 min read
Across the UK, declining high streets have left many town centres struggling to stay relevant. As housing shortages continue to grow and once-bustling commercial areas fall into disrepair, the regeneration of existing buildings offers a way forward to revitalise the former life and soul of our communities.
Transforming empty or underused spaces into vibrant mixed-use hubs that blend residential, commercial, and community uses could not only address the housing need but also breathe new life into town centres. Slough Borough Council is rising to this challenge with a bold vision for urban regeneration.
By enabling the repurposing of council-owned assets such as Upton Lodge, Nova House, Cornwall House, Observatory House, and even the ‘parked’ Bus Station, Slough aims to transform its urban core into a vibrant, mixed-use destination that integrates residential – including affordable housing – commercial, and community spaces.

Rethinking Town Centres: A Nationwide Opportunity
The 21st century decline of traditional high streets has been well-documented. Retail alone can no longer sustain the economic and social vitality of town centres. Instead, mixed-use developments that combine homes, workplaces, leisure, and community facilities are emerging as a solution to reinvigorate these spaces.
“Housing is vital, and successful development goes beyond only new bricks and mortar,” says Pat Hayes, Executive Director of Regeneration, Housing & Environment at Slough Borough Council. “People need access to community spaces, jobs, and services. When these elements come together, you create places where people want to visit, stay, and invest.”
Recent success stories like Hastings Commons illustrate the power of repurposing existing buildings to address housing shortages while preserving local character. In Hastings, community groups – backed by investors – have turned rundown buildings into mixed use affordable homes, workspaces, and community hubs. These initiatives demonstrate how innovative, community-focused approaches can unlock the potential of underused spaces.
Slough’s vision echoes this ethos. The borough’s strategic location – just 20 minutes from London by train – makes it an attractive destination for businesses and residents alike. But like many towns, Slough faces challenges: underutilised buildings, a need for more affordable housing, and a high street (still home to many known brands) seeking rejuvenation.
The council’s proactive approach in identifying redevelopment opportunities and its use of streamlined planning tools – such as its well-established and successful Simplified Planning Zone (SPZ) model that is designed to fast-track development – are significant steps toward meeting these challenges head-on.
Unlocking Slough’s Potential: Key Sites
Slough’s portfolio of council-owned buildings provides a strong foundation for transformation:
• Upton Lodge: A heritage asset that could anchor a boutique mixed-use development. With the right investment, Upton Lodge could blend residential apartments with community spaces and independent retail, preserving its character while serving modern needs.
• Nova House: A prime site for a residential-led scheme. Its central location makes it ideal for a development that includes housing above ground-floor amenities such as cafes, co-working spaces, or health services.
• Cornwall House and Observatory House: These larger sites are suited for ambitious, high-density developments combining housing, retail, and leisure. Imagine modern apartments alongside restaurants, gyms, and public green spaces – turning these buildings into hubs of activity.
• The Bus Station: While currently not-in-use, although not derelict, the prime location Bus Station presents a unique opportunity to integrate transport with commercial and residential uses, creating a multi-functional space that enhances connectivity and economic vitality.
Sustainability at the Core
As Slough embarks on this redevelopment journey, sustainability is a central consideration. Retrofitting existing buildings balances the environmental impact of new-build construction. Incorporating green building practices and energy-efficient designs will further enhance the town’s appeal to environmentally conscious investors and residents.
“A sustainable approach to regeneration is about meeting climate goals, and creating long-term equitable value for communities,” says Hayes. “Slough’s plans to repurpose existing buildings and prioritise green infrastructure are our blueprint for the future. Councils have the responsibility and influence to bring about positive environmental and social change.”
Building Momentum
For this ambitious vision to succeed, collaboration is key. The council’s proactive approach in identifying and unlocking the potential of its assets – existing buildings as well as brownfield sites – sets the stage, and partnerships with developers and investors is essential to bring these plans to life.
For investors and developers, Slough offers a compelling proposition. The town’s connectivity to London, Heathrow Airport, and the M4 corridor, proximity to Europe’s largest single ownership Slough Trading Estate, and the council’s commitment to regeneration, creates a favourable environment for long-term investment.
“There’s a growing appetite for developments that serve multiple purposes – housing, commercial, and community,” says Hayes. “Slough is ticking all the right boxes: prime location, motivated council, and existing assets, as well as brownfield sites, with incredible potential.”
A Bright Future
Slough’s regeneration reimagining is a statement of ambition and a commitment to creating a better future for its residents and businesses. By transforming existing buildings into vibrant mixed-use spaces, Slough is setting the stage for a new chapter – one where its town centre is revitalised and becomes a model of urban renewal for others to follow.
For investors and developers committed to make lasting social impact and achieve sustainable long-term investment, Slough is a place of enormous possibility. With accessible and financially attractive council-owned assets ready for transformation, simplified planning processes in place, and a clear vision for the future, the time to act is now.



