Why Partner With Slough Is Now: A Defining Opportunity To Shape A Place On The Rise

There are moments in the life of a place when momentum, investment and ambition align. Slough is in one of those moments, and the organisations that step forward now won’t just benefit from that growth, they will help define it.

Partnering with Slough Is NOW is not about passive sponsorship. It is about taking a visible, influential role in one of the UK’s most strategically important growth locations at a time when the trajectory is accelerating.

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Now is the moment

Slough is moving fast. Investment is increasing, attention is rising, and major opportunities are coming into play. As outlined in the partnership pack, a select group of organisations are being brought together to drive the next phase forward and influence what happens next .

This is a deliberate approach: not mass participation, but targeted leadership. Becoming a key partner places your organisation at the centre of that leadership group, where decisions, relationships and opportunities converge.

Position yourself at the heart of growth

Slough is already a nationally significant economic hub, home to global businesses, a major employment base, and one of the highest concentrations of data centres in Europe. But what’s changing now is the scale and coordination of its growth story.

As a partner, you are not observing that transformation, you are embedded within it.

You will:

• Gain direct access to investors, funders and senior decision-makers

• Be profiled across high-impact events and investment communications

• Help shape conversations around housing delivery, infrastructure and regeneration

• Strengthen your presence in a highly connected, high-growth location 

This is a practical, commercially focused partnership, aligned with real projects, real sites, and real opportunities.

Influence the narrative, not just the outcome

One of the most powerful aspects of partnering with Slough Is NOW is the ability to influence, not just participate.

Partners play a role in shaping:

• The borough’s investment narrative

• Strategic discussions on viability, delivery and infrastructure

• The positioning of Slough as a global business destination

This is reinforced through structured access to civic leadership and regeneration teams, ensuring your voice is part of the conversations that matter most.

In short: you’re not reacting to change—you’re helping direct it.

A leading example of how a partnership suppoorts the shaping of the borough’s investment narrative, strategic approach and positioning while also bringing about positive change in Slough is the collaboration with Berkeley Group.

Freddie Hill, Head of Development, Berkeley Homes Oxford & Chiltern comments: “Berkeley are proud to support Slough is NOW and to play a key role in helping to reshape the town centre, whose potential is underpinned by strong foundations – driven by its strategic location, excellent connectivity, strong local and diverse community.

“We are working in close partnership with Slough Borough Council and local stakeholders to ensure that the regeneration is shaped by a shared vision, a deep understanding of the community and sustained collaboration. Together, we have the opportunity to support Slough’s long-term renewal and strengthen its identity as a place to live, work and invest.”

A year-round platform for visibility and impact

The 2026/27 programme is designed to maintain momentum across the year, combining international exposure with local delivery.

Key moments include:

• UKREiiF and MIPIM

• Investor site tours and roundtables

• London Real Estate Forum events

• Leadership sessions on future workspace

• The annual Developers Forum and Impact Report

This ensures partners benefit from sustained visibility, not one-off exposure, positioning your organisation consistently in front of the audiences that matter.

More than sponsorship: a strategic commitment

Slough Is NOW is clear about one thing: this is not transactional sponsorship.

It is a long-term partnership built on shared ambition:

• Strengthening economic resilience

• Delivering housing and regeneration

• Supporting inclusive growth and local supply chains

• Enhancing Slough’s global reputation

For organisations serious about growth, influence and impact, this is the kind of platform that goes beyond branding, it becomes part of your strategic positioning.

Join a select group leading Slough’s next chapter

Only a limited number of partners will be invited to anchor the 2026/27 programme. This exclusivity ensures that those involved are not just visible, but recognised as leaders in Slough’s transformation.

Full partners, in particular, benefit from:

• Strategic engagement with civic leadership

• Speaking opportunities at key events

• Prominent branding across the programme

• Direct input into major regeneration discussions

This is about being seen and heard at the highest level.

The opportunity

Slough is entering a pivotal period. The next two years will define its trajectory for the next decade.

The question is simple: do you want to watch that transformation happen or help lead it?

Partnering with Slough Is Now gives you the platform, the access and the influence to do exactly.